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NEWS



AZENDI LONDON IS OPEN IN ALL IT'S GLORY
Ian Jones, Managing Director of Azendi, cut the ribbon to mark the opening of our first London store; a very proud moment for all involved. Of course the day was about show-casing Azendi’s exclusive jewellery collections and grandest store yet but the day could not have passed without the Azendi party touch!

Our store in Westfield has all of the design features of our other stores with the addition of a Roman inspired mosaic covering one wall and one pillar in the store. Both mosaics are taken from our trademark floral design, the wall in black and gold with mounted wall cabinets for exclusive gold collections and the pillar, in a delicate pearlescent white and silver design. Azendi has had a fantastic reception and is looking forward to a very merry Christmas with all of it's new customers.

AZENDI LONDON IS OPEN IN ALL IT'S GLORY
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London, Manchester and Milton Keynes now Open
Azendi opened its flagship Manchester store Saturday 18th October. The store is opposite Starbucks on the ground floor near the Next entrance. On the 25th we opened our new store in Midsummer Place, Milton Keynes. Thursday 30th saw us opening at Westfield London. To end a year of expansion, we will open in Bristol's Cabot circus on Saturday the 22nd November.

London, Manchester and Milton Keynes now Open
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More Places to Visit
Azendi Will be opening three new stores this October. First off will be Manchester, then its off to Milton Keynes and finally we will be opening in Westfield london. Bristol will be following on in November.

For our online customers, we now have a Facebook page and a blog which are brimming with the absolutely freshest news about new ranges and stores.

More Places to Visit
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Leicester Store Opens
"Azendi: Modern, British brand Azendi sells beautiful, chic-but-quirky jewellery. Each piece is unique to the brand, and is made using the best quality precious metals and stones available, including sterling silver, gold and diamonds. Luxury gift-wrapping is offered to every customer. Celebrity fans of the brand include Juliette Lewis and Kate Bosworth."

Leicester Store Opens
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AZENDI TAKES THE PRIZE!
Multiple retailer of the Year

Winner Azendi.

With a total of nine stores across the UK, Azendi was applauded for daring to create a high street shop that offers the consumer something truly different.Its funky,contemporary store design was described by the panel as “inspirational”, “exciting” and “innovative”. The store offer customers a whole lifestyle experience appealing to people of all ages and offering fashionable, well made jewellery at a range of price points. Azendi was praised for “ticking a lot of boxes” and The panel commended its brave decision to compete with other bigger multiples. But its not just the store design that makes Azendi an exciting new player in the jewellery industry. Its online marketing and social networking schemes were praised by judges for complementing its unique retail approach. The panel agreed that this is an exciting business to watch. “If it continues to succeed, other multiple retailers will have to raise their game.” Azendi is truly deserving of the Multiple Retailer of the Year award.

AZENDI TAKES THE PRIZE!
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Cupidity
Why wait until Valentines? Fall in lust with these coveted sterling silver heart pendants. Featuring sparkling gems and romantic motifs, these hearts are the perfect love token to treat yourself with.

Cupidity
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Pyramid Moon
Inspired by the shadows of the moonlit Pyramids of Giza, this weighty but flexible sterling silver collection features onyx and mother of pearl. The mother of pearl represents the moonlight and the black onyx represents the night sky.

See the full collection here

Pyramid Moon
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Curl Collection
The classic Azendi "Curl" collection has been updated with a striking new set of earrings. Perfectly designed to compliment the collar and bangle, the two-piece earrings can be worn either as a single or double bar for two different looks.

See the full collection here

Curl Collection
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New Store Openings
I am pleased to announce two more new store openings that will happen this year. We will be opening in Leicester Highcross Quarter in September . We also will be opening in Westfield White City (London) in October.

We are also planning new store openings in Milton Keynes and Manchester in 2008.

I believe we have exceptional customer service standards and some of the best store teams on the high street. If you would like to be a part of that, then please email your CV to IanJones@azendi.com.

New Store Openings
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Every Memory
A shimmering combination of lustrous sterling silver and iridescent semi-precious stones. This collection features light-reflecting textured silver chains combined with striking amethysts, labrodorite and celestite. It is the perfect jewellery to make any special occasion a day to remember.

Follow this link to see the full collection

Every Memory
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Secret Treasure Locket Collection
The perfect jewel to add to your treasure trove.

These distinctive new sterling silver locket designs feature invisible hinges to keep your treasured secrets concealed. These iconic pieces are also reversible, featuring different faceted surfaces on each side for two separate eye-catching looks.

Follow me to the treasure

Secret Treasure Locket Collection
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Four Elements Bracelet Collection
Four brand new and beautifully detailed sterling silver bracelets.
Each exclusively designed piece portrays one of the four elements.

Left to right:
Air - Depicted by the stars on the toggle, buckle and within the links.
Water - The symbol of emotions and the soul is expressed in the interlinking hearts and the heart toggle.
Fire - The toggle on this bracelet represents the fiery sun.
Earth - Illustrated by the multi-faceted toggle and links.

Unique individual pieces, from Azendi.

Four Elements Bracelet Collection
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Fruits of the season
New on the market is a collection of this summer's freshest fruits. Gorgeously crafted and detailed from sterling silver; perfect for the summer season.

See the range here

Fruits  of the season
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Forbidden Fruit
The much anticipated new range "Forbidden Fruit" is now in stock and available to buy in all Azendi stores and online. See the range in all it's beauty!

Forbidden Fruit
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NO SALE
Once again, we have had many customers wanting to know when our sale begins. At the risk of being out of step with the high street we are once again not having a sale this January. There are two reasons for this. Firstly the price of precious metals and stones means that our products have an inherent value which we cannot discount. Secondly, I feel that it is wrong to devalue the thousands of presents Azendi customers have purchased for their loved ones by discounting them directly after the Christmas season is over.

Ian Jones MD

NO SALE
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A HIT WITH HOLLYOAKS IN LIVERPOOL
We are delighted to announce that Azendi's eighth store opened on Saturday 1st December in Liverpool's fabulous Metquarter, in perfect time for Christmas. Liverpool's movers, shakers and celebrities, including members from the cast of Hollyoaks, attended the chic launch night party where the winter collections were enjoyed along with copious amounts of champagne, exquisite canapes and beautiful beats, courtesy of DJ Jess Gascoigne. The glamourous new store showcases all the latest Azendi winter collections and combined with the expertise of our enthusiastic and knowledgable sales assistants, Azendi Liverpool, is the perfect place to pick up those all important precious presents. Happy shopping!

A HIT WITH HOLLYOAKS IN LIVERPOOL
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GET WRAPPED
Just a little reminder that all purchases come complete with complimentary gift wrapping and beautiful satin ribbons, if desired. Simply tick the gift wrapped box, then update, when purchasing.

Also, be sure to look out for our new, exclusive Christmas wrapping paper which has just hit the stores!

GET WRAPPED
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HAPPY BIRTHDAY HEADINGLEY!
Last weekend saw Azendi's founding store celebrate its 18th birthday in Headingley. In honour of the momentous occasion, an 18% discount was enjoyed by all who attended. We would like to thank all our loyal Headingley customers for making it a party to remember!

HAPPY BIRTHDAY HEADINGLEY!
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THE PARTY PRINCIPLE
A fantastic night was had by all at our Birmingham store launch party. Guests from the worlds of fashion, music and the entertainment press enjoyed an exclusive preview of our Azendi Autumn Winter'07 collections along with fabulous canapes which included miniature eggs benedict and plenty of bubbly.

THE PARTY PRINCIPLE
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BIRMINGHAM STORE NOW OPEN
We are thrilled to announce that this September sees the arrival of another Azendi store.. and this time it's Birmingham city centre! The brand new store is on the ground floor of The Pavilions, High Street, Birmingham opposite LK Bennet.

BIRMINGHAM STORE NOW OPEN
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VQ ROUND TWO
We are thrilled to announce, for the second year in a row, that the Azendi Leeds store has won the prestigious VQ Top of The Shops award for Best Jewellery Store!

VQ ROUND TWO
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KATE'S CHOICE
Follow Kate Bosworth's lead and choose an iconic Azendi statement bangle to beautifully accessorise your summer look. Kate's choice? In Between Days #3. Grab yours while you can!

KATE'S CHOICE
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A LUXURIOUS SELECTION
We are thrilled to have been selected by the very choosy girls at SheerLuxe to be showcased on their fabulous directory of luxury online stores. The most exclusive individual boutiques to highly desired designer brands are all hand picked and beautifully presented on sheerluxe.com , a truly new and exquisite form of browsing!

A LUXURIOUS SELECTION
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IN THE NEWS
Our continued popularity and increased presence within the celebrity and fashion circles has enabled us, yet again, to make a mark within the fashion press. Coverage includes Elle, Glamour, In-Style and Grazia, to name a few! Click here to take a sneaky peek...

IN THE NEWS
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MTV AWARDS
The iconic, subversive and ever stylish Juliette Lewis is a great admirer of Azendi jewellery and was particularly keen to get her hands on the Autumn/Winter 06 ranges. Seen here at the MTV awards, Juliette chose to brandish two limited edition necklaces: And Now The Screaming Starts and Never Get Cross .

MTV AWARDS
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TOP OF THE SHOPS
Our Leeds store has been awarded both The VQ Store of the Year and Best Store for Jewellery in the prestigious Victoria Quarter Top of the Shops Awards. The category of Best Store for Jewellery was voted for by the public and included competition from Links of London, Swarovski and Harvey Nichols. The VQ Store of the Year category was voted for by a panel of fashion experts and journalists. Our rivals for this award included Reiss, Jigsaw, Harvey Nichols, Kurt Geiger, Bravissimo, The White Company, and Jo Malone.

TOP OF THE SHOPS
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